INOV 2010 - Global Gravity Association
Global Gravity Association
The Global Gravity Association (GGA) is the world’s sanctioning body for closed-road gravity sports, including downhill skateboarding, street luge, and downhill inline skating. Formerly named the International Downhill Federation (IDF), the organization has been in operation since 2015, and is a member-operated non-profit, founded in response to limited rider representation in the operations of the previous worldwide governing body, the International Gravity Sports Association (IGSA), a privately-owned for-profit which held sway from 1999-2015.
Project
During my collaboration with Global Gravity Association, we conducted extensive market research to identify potential media outreach opportunities, focusing on three viable markets.
Who is the media targeting?
How much is a demographic willing to spend for this media?
Is a media subscription process viable?
We explored target demographics, spending behaviors, and the feasibility of media subscriptions. Additionally, we analyzed the structure and visual presence of sports-related media to inform our strategy.
Although we planned to develop a media action plan and conduct a SOAR analysis, these tasks were not completed as GGA decided to pivot its scope. However, we did organize a session to create a media sample at the UCCS studio to refine our strategy further.
Despite the shift in focus, our research provided valuable insights, which guided GGA in shaping its media presence and attracting audience investment.
